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Marketing

Marketing is one of my passions and I have worked in the field for a while now. Read below more about what I have already done and what I have planned for the future

Event marketing

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I have been doing event marketing at my current role for about a year now. I have produced and coordinated multiple different kinds of events for organizations. I have done festival stands and bar setups, internal events, fair setups, and sponsor setups at events. 

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Event production starts with the customer and visioning together what the final event will look and feel like. After that the production starts with my creative colleagues and subcontractors.

 

My top skills here are seeing the big picture, coming up with creative solutions and concepts, making visually pleasing events and coordinating the process. I can usually also make all the necessary graphic materials myself, which makes the process faster and more coherent. At the event and after it I am able to update creative social media content about the event.

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In the future I hope to be able to produce even more events and bigger events.

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Click here read more about how I create event print materials and see some of the final products:

Digital marketing

I have a great experience from organic social media. I first started using organic social media as a marketing tool when I was working as a head of a student club. I used mostly Instagram and Facebook to advertise our club's events and to communicate. 

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After that I have updated my current workplace's organic Instagram, Facebook and LinkedIn. I have created organization wide standards for our social media profiles and posting. I have also created different kinds of material from introducing our new team members to our client reference posts. 

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Creating the visual content as well as text for social media comes easy to me. I also have a lot of new ideas to boost social media accounts and activity. 

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Going forward I am learning from paid social media marketing and training my skills on the subject.

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If you want to read and see more about how I create graphic materials to social media marketing purposes, click the link below!

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The photo is from WaveCrest Finland's Instagram feed.

Marketing &
Strategy

The topic of marketing and strategy is something that is strongly involved in my daily life as it is the thing I study at university. My major is business management and leadership and in that field I am especially interested in business strategy.

 

I have studied business strategies from many different perspectives for many years now so I can say I have a good theoretical foundation on the subject. I also wrote my Bachelor's thesis about organizations' visual identity as a way of communicating the strategy to employees. 

 

 I aim to bring my knowledge and understanding on strategy to my work when working with marketing. I recognize that this subject can be looked at from the point of view of a marketing strategy but also the marketing needs to support the business strategy and model of the organization.

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